New Product Alert: JOICO


Joico Deep Moisture Replenishment



  • Moisture Recovery Shampoo – 1 liter
  • Moisture Recovery Conditioner – 1 liter
  • K-Pak Reconstructor – 5.1 oz.

Moisture Recovery Shampoo

This rich, luxe shampoo from Joico will revitalize your dry-to-extremely dry hair, providing hydration, smoothness and increased elasticity. Carefully selected blend of surfactants cleanse away residue with a luxurious lather that won’t strip hair of its natural moisture, while bio-mimetic peptides, marine botanicals and seawater nutrients provide exceptional hydration and prevent dehydration.

Moisture Recovery Conditioner

A one-minute intensely hydrating conditioner from Joico for all hair types needing moisture and reconstruction. After just one use, this exceptional conditioner will detangle your dry hair to reduce breakage by 55% as it hydrates and strengthens. Your hair will become smoother and respond to styling better with greater fluidity. Marine botanicals, Sea Kelp, Brown Algae and essential minerals restore the hydrolipidic barrier and prevent dehydration.

K-Pak Reconstructor

A powerful five-minute reconstructor from Joico that rebuilds and strengthens stressed, physically and/or chemically treated hair. Lost or depleted amino acids are replenished with a high concentration of Quadramine Complex for maximum reconstruction and protection from the cuticle to the cortex.

Joico K-Pak Shampoo and Conditioner Liter Trio

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  • K-Pak Shampoo – 1 liter
  • K-Pak Conditioner – 1 liter
  • Intense Hydrator – 8.5 oz.

Joico Intense Hydrator
Joico K-Pak Intense Hydrator is an intensive treatment that works to restore moisture to overly dry, damaged hair. This seals the cuticle, imparts shine and improves manageability and elasticity.

Joico Shampoo
This reconstructing shampoo replenishes amino acids and fills in damaged areas of the cuticle while hydrating and protecting with aloe and antioxidant Vitamin E. Your hair will become stronger and more resilient to external damage. Plus, because what’s been missing is being replenished, your hair will be more responsive to styling.

Joico Conditioner
K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it. K-Pak conditioner reconstructs, strengthens and detangles dry, damaged hair with K-PAK’s Keratin Silicone Complex. Hair feels smooth, silky and shiny with vitality and bounce.

Joico Smooth Cure Shampoo and Conditioner Liter Duo

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  • Joico Shampoo – 1 Liter
  • Joico Conditioner – 1 Liter

Joico Shampoo

Joico Smooth Cure Shampoo is a sulfate-free shampoo that gently cleanses while reducing frizz, leaving hair dramatically softer, smoother and more manageable. It’s recommended for curly, frizzy, and coarse hair.
Discover frizz-free, long-lasting smoothness with Joico Smooth Cure. NEW Smooth Cure strengthens and safely tames all hair types without harsh, harmful chemicals, leaving hair dramatically soft, smooth, and healthy-looking.
Smooth Cure is ideal for all hair types, from thick and coarse, to fine and frizzy. It’s lightweight enough for the finer textures, yet effective on thicker and curlier textures. The system provides 24-hour high humidity protection and reduces frizz by 79%.

Joico Conditioner

Joico Smooth Cure Conditioner is an ultra-moisturizing and hydrating conditioner for dry, moisture-depleted hair. It restores lost lipids and seals them in by bonding hydrolyzed keratin to the hair’s surface. The Smooth Cure Conditioner is for anyone who desires long-lasting, 72-hour smoothness. It’s an excellent choice for clients with curly, frizzy, or difficult-to-manage hair. This Product is also great for people who have previously had a smoothing treatment or a straightening treatment done to their hair and wish to maintain their smooth hair for as long as possible.